15 February 2017

Picture This

Is it worth investing in a specialist architectural photographer to market your property when it comes time to sell?


share

Ask yourself this – where is the first place a potential buyer sees your property – TradeMe, Herald Homes, Property Press, or in the window of your local real estate office on their way to work? Wherever it is, their first experience of your property will be through a photograph.

Never mind a picture being worth a thousand words, it could be worth thousands of dollars. If a great photograph gets just one more person to your open home, and that person bids just once on auction day, then that could be worth $10,000 or more to you, the vendor.

What Makes A Good Photograph?

A good photograph is the result of a combination of factors, plus a little bit of magic on the day, usually provided by good old Mother Nature. Here are some of the things that can be controlled and planned in advance, using a dedicated architectural photographer:

Equipment

Not all photographers will possess the specialist lenses and lighting required for shooting property. One of the absolute essentials is a tilt-shift lens that corrects the perspective distortion that occurs when a camera is either pointed up or down – particularly useful when shooting exteriors and tight spaces, like bathrooms.

Research

A professional photographer will do their research. In most cases, they will visit the property in advance of the shoot, with the agent, to scope out the size of the property, how it is furnished, and its aspect and position to the sun and surrounding buildings, which will determine the time of day the property will look its best. The site visit will also give the photographer an opportunity to discuss with the agent or homeowner any specific areas of the property that need special attention.

Staging

Although a photographer doesn’t have the final say in the furnishings or the styling of a property, their input and experience can be invaluable. What looks good to the eye doesn’t always translate through the lens. Subtle changes can make a big difference to the end result. A chair removed, the addition of a cushion, and a window opened doesn’t sound a lot, but in combination, they can transform the way a room is presented.

Lighting

These days, it could be argued that with in-camera and post-production software, lighting doesn’t really matter any more – that’s what PhotoShop’s for, right? Far from it. Waiting 10 minutes for the clouds to clear and shooting a frame in natural light, rather that cloning in a blue sky after the fact, gives a far better result. Of course, natural, balanced lighting is best, but a professional photographer will always carry additional lighting equipment as a back up, if conditions dictate.

Composition

This is probably the single most important factor that determines the success (or failure) of a photograph. It’s the culmination of all the above, combined with the experienced eye of the photographer. An architectural photographer shoots houses, day in day out. They live and breathe their profession, finding angles and locations that wouldn’t even occur to the uninitiated. In essence, this is what you pay for.

Post Production

Pretty much every picture benefits from a bit of a post-production ‘dust up’. The key to using this software is making the final image look as natural as possible. A lot of ‘real estate’ photography can look hyper-real – think crazy, out-of-place sunsets, bluer-than-blue skies, and gloopy, over-saturated colours. All of these exaggerated effects can be directly attributed to heavy-handed post-production. A skilled architectural photographer is a subtle practitioner in the digital darkroom, producing a final set of images that are bright and evenly exposed, and as natural looking as possible.

Return on Investment

The bottom line is how much will it cost, and will I get a return on my investment? There is no definitive answer to this question. What is certain is that if you spend an extra few hundred dollars on commissioning a specialist architectural photographer, you will get better photography.

Selling property isn’t a cheap exercise, and in an increasingly competitive market, where the stakes are measured in the tens of thousands of dollars, the real question you should be asking yourself is, can I afford not to invest an extra few hundred bucks in something that will potentially give me the edge over rival properties?

share

Return to blog

More recent posts

14 March 2019

Changing The Menu


Chris Kinnell, owner of 100% plant-based eatery The Butcher’s Son, talks of a generational shift in attitude towards food and how his menu has influenced perceptions of plant-based eating.

More
14 March 2019

Architectural Heritage


A classically modernist house by a master architect is faithfully transformed into a stunning, modern family home.

More
7 March 2019

Bee Aware


Bees and beekeeping are today’s buzzwords, as more of us become concerned about our environment and begin to understand just how critical these tiny insects are for the health and wellbeing…

More
21 February 2019

Rainbow of Creativity


A craft and design event in New Lynn showcased the talented artists in the Everything & Everyone Market.

More
14 February 2019

Private Retreat


It’s rare to describe a home as truly unique, but 212a Hillsborough Road comes close.

More
14 February 2019

An Eye On Art


Gallerists, Jennifer Buckley and Rex Armstrong say their home is a few hundred ‘wow’ moments. They move things around and constantly remark, “wow, we like that.”

More
7 February 2019

Architectural Escapes


Live the high life – just for the weekend

More
31 January 2019

Carving a Niche


Internationally acclaimed sculptor John Edgar made a brave decision to leave a promising academic career and embrace the world of art, and now he exhibits and sells his works all around the…

More
24 January 2019

The Heart of Living


Designing and decorating a home is such a personal thing. It’s important to get to know clients and understand how they like to live.

More

Contact Us

Are you interested in knowing more about one of these articles? Please fill out the form below to get in contact with us.