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Elaine Ferguson

Licensee Salesperson

Integrity and honesty, transparency and straight-forwardness are essential strengths for a successful career in real estate in Elaine’s view.

Elaine’s Degree in Psychotherapy helps her to understand what  motivations lie behind the very emotional process of buying and selling a home. This means she treats people with respect & sensitivity when they are going through what is acknowledged as being one of the most stressful exercises we undertake. It also gives Elaine an edge when it comes to negotiating; listening attentively to find out what the real obstacles are for buyers, over and above those they actively admit to- this can be crucial in ensuring the sale gets over the line. Being a great listener means Elaine actually listens to what it is you say you want out of this sale process – realising it is not just about imposing her ideas on you but collaborating with you to achieve a sale you will be happy with, and minimising the stress involved for you.

“I try to take the anxiety out of the sale process, so that my vendor can sit back and focus on their next move”

Elaine’s other area of expertise which can be of great assistance to you when selling your home is design & marketing. Having spent many successful years in these fields she can bring a fresh eye when it comes to assisting you in giving your property a competitive edge over other properties in the market. Elaine has a team of professional tradespeople she can call on to give your property the finishing touches which can make such a big difference in the sale price.

“I take seriously my role as the representative who sells your home, and as such I do my utmost to make the process easy on you”

Elaine ensures she keeps across all the market factors which affect both her vendors and purchasers, such as current interest rate trends, new listings on the market each day and what is being said on tv, radio, in the press and on the internet by the pundits about the real estate market and the economy in general. This equips Elaine to better address all those market influences which can affect the sale of your property.

“I consider it a great tribute that the majority of my business comes to me from referrals”

Achieving a great sale price in the shortest time frame possible, whilst minimising the stress involved for you are the key benchmarks by which Elaine continually measures herself.

  • Residential Listings
  • Open Homes
  • Upcoming Auctions
  • Recent Sales
  • Commercial Listings

What people are saying

So friendly and always goes the extra mile to get info or give feedback.

Thomas Garcia- Royal Oak

When we bought the property at auction we were impressed how Elaine appeared to be working entirely for the vendor at the time and at the same time we felt she was entirely up front with us as a purchaser. This behaviour was consistent with us as a vendor. she was not condescending or arrogant, but worked with us to achieve what we & she thought we could be satisfied with. We would definitely use her again.

Christine McEwan- Te Atatu South

When we recently decided to sell our home, we were lucky enough to have Elaine on board to help us. She made what can be a very stressful time seem more bearable with her professional and hardworking approach. We were stress free while she went about making many valuable contacts with serious buyers. In the end a fantastic result due to all the keen interest she had gathered. Elaine is honest and straight-up, an attitude that serves a buyer as well as the seller of a property. Next time we would love to buy a house Elaine sells.

Tony & Didi Palm- Waterview

I am writing to recommend Elaine Ferguson as a Real Estate agent to handle the selling of your property. Elaine was highly recommended to me by a trusted colleague, and in turn, I have no hesitation in highly recommending her. Elaine always presented us with what she felt was the best way to market our house – not necessarily the most expensive. She didn't push for extensive marketing, instead wanting budget put into staging the house. Her design skills came into play on how the house was dressed, and I have no doubt this contributed highly to the success of the sale. All through this nerve wracking process, Elaine was transparent, efficient and highly motivated. I never felt she "sugar coated" anything, as was the case when the market climate changed between the appraisal and actually going to market. Her communication was outstanding. E mails, texts and calls were always returned promptly. With her abilities, adaptability, and dedication, Elaine will do the very best job possible of selling your property.

Jason- Grey Lynn

I would highly recommend Elaine as a salesperson to anyone looking for an agent with whom to sell their house. The initial contact we had with Elaine was to obtain an appraisal on our house. We were amazed at the speed at which this was finished, and the detail contained within it. It gave us a very clear picture of how our property would sit on the market. It was a couple of months after this when we decided to sell and no hesitation in going back to Elaine. We had to give our tenants notice, as this was done just before Christmas, Elaine helped them immensely in the process of finding a new house to rent. This enabled us to realistically achieve a desirable auction date. Elaine also recommended a handyman for a few remedial jobs, and he proved to be a good choice. Elaine conducted herself very professionally throughout the sales process and we were very happy with the process and the price she obtained for our house.

Alison- Ponsonby

We really appreciated Elaine's upfront approach. No beating around the bush – Great! Also, we felt we could speak freely to Elaine which she expertly translated into the marketing campaign.

Regina and Adrian - Titirangi

Elaine was fantastic at making me feel totally at ease and confident with the process of selling despite the many complications in our situation.

Amanda- Sandringham

Elaine was brilliant to deal with. She moved quickly and kept us informed every step of the way. She was friendly and accommodating. Would definitely deal with her again.

Tania and Mark - Titirangi

Elaine went above and beyond in all areas in securing this house for us and over delivered with exceptional customer service, the best we have ever received from an agent! We would highly recommend Elaine in all aspects of real estate and feel that if anyone is thinking of buying/selling to contact her. The professionalism received as well as the personal touch (the book on interiors and bottle of bubbles) was not only outstanding, but will definitely make us consider her for the future and had made her memorable.

Michelle and Craig - Te Atatu

When we decided to sell our home we asked Elaine what we should do to the property to enhance it and make it ready for the market. She gave us very sound advice on some important points of décor, given her knowledge of what the market wanted. We followed all of her advice and achieved a quick sale at a price we were very happy with without the house even going on the market.

Alison and Jeremy - Ponsonby

Karen & I would like to thank you very much for the special VIP service we received from you with the sale of our Albany Rd property. We haven't sold a property for at least 10 years so we were unsure what to expect from Real Estate companies but you made the process easy. I liked the way you listened and reacted to our requests and I especially liked the positive spin which reflected in the actual sale price which was higher than expected. So I would like to thank you again and all the team at Ray Whites Ponsonby especially on Auction Day, we were so nervous, but the whole team was positive and supportive.

Ian and Karen - Herne Bay

We sold our family home we purchased Oct '69, 2 months before we wed, and sold it 43 and a half years later, with no regrets, the time was right. Elaine was presented to us by our daughter, a good move. The whole process was absolutely stress free and became exciting and a part of our new adventure towards retirement, as she walked us through the different processes and there are quite a few the whole process became very transparent and therefore, very understandable which made it easy and absolutely stress free. Our house sold in 12 days pre Auction for a great price. Thank you Elaine.

Grant and Diane - Glendowie

I have bought from Elaine before. She is very good at understanding your needs. She is very knowledgeable and positive on your behalf. I would only deal with Elaine. Couldn't fault her. She is extremely professional and great at her job. I personally rate Elaine very highly and would always go to her as my 'go to' person whether buying or selling. I wouldn't deal with anyone else.

Andrew- Herne Bay

Elaine was recommended to us by our lawyer as an ethical person and we in turn would recommend her as such. The whole experience was actually enjoyable. We were clear about the strategy, our responsibilities and improvements we could make prior to going to market. She kept us up to date and gave us feedback as we went. She is very personable and also her sense of humour is refreshing during a potentially stressful time. Thanks Elaine!

Areta- Grey Lynn

I want to acknowledge Elaine for the work that she is doing. I recently purchased a unit off her in Grey Lynn 1/8. She was great to work with and made it easy for us to get the deal in this very tricky market. Her approach and style was fantastic. She reads her customer like she has known them forever. It is a great skill to have to build trustful relationships very quickly and she does that. I have seen her working on other open houses and the same consistent approach to getting the best for the vendor and purchaser is present. You have a great asset in Elaine as a Sales person. She is great for the profile of your business.

Don- Grey Lynn

Recent posts by Elaine

24 February 2022

Architectural Time Capsule

17 Paget Street, Freemans Bay

2 April 2020

‘World First’ International Online Real Estate Auction

In what is believed to be a ‘world first’, the Ray White Group has just completed its first ever international online auction sale with their auctioneer in isolation in Brisbane, some 2288km…

4 October 2018

Learning Curve

This truly unique home, located deep in the heart of the Waitakere ranges, is the culmination of one man’s vision to create an efficient and sustainable lifestyle – and he built it all himse…


Contact Elaine

If you would like to know more about a property or require further information about the local market please get in touch and I will get back to you as soon as possible.

Ray White Ponsonby Ray White Ponsonby

Ray White Ponsonby

259 Ponsonby Rd
PO Box 47028 Ponsonby 1144 Office Hours: 8.30am – 5pm Monday – Friday (09) 376 2186

Ray White Grey Lynn Ray White Grey Lynn

Ray White Grey Lynn

39 332
PO Box 47028 Ponsonby 1144 Office Hours: 8.30am – 5pm Monday – Friday (09) 376 2186