Blending sharp sales skills with a depth of market knowledge and an authentic desire to maximise the value of his clients’ assets, Luke Crockford has carefully crafted a stellar reputation across Auckland’s competitive property scene.
Recognising that successful business relationships are an integral element to every optimal result, Luke chooses to focus on transparent communication, employing a no-nonsense approach to the facts which ensure clients are superbly well-informed, and can take confidence in the fact that the sale of their property is in the hands of someone who is compassionate, empathetic and committed.
Determined to deliver on the best results for his brimming dossier of repeat clients, Luke has paired with Ray White Damerell Group to take his business to the next level, choosing to capitalise on the brand’s premium reputation and innovative marketing techniques which are tried and tested to give his clients the cutting edge.
An avid outdoorsman who spends stolen moments surfing, playing tennis, fishing or playing golf, Luke is also a doting Dad of two – and with a vested interest in the local Ponsonby community, he also helps to subsidise school uniforms at Richmond Road Primary School.
Armed with sharp negotiation skills, and unwavering positivity and the ability to remove the stress out of the sale process for his clients, Luke consistently delivers exceptional results, with clients raving about his attention to detail, affable nature and tenacity at the business-end of proceedings.
Focussed, intelligent and always adept, Luke Crockford is certainly the salesperson you want on your side, and for an appraisal of your property, or to discuss the market more generally, he welcomes your call.
Luke prides himself in running a proven process driven business that gets fantastic results. Ask his clients.
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We appointed Luke with a 6 week challenge to sell our Grey Lynn house, having been suitably impressed at the way he conducted himself at a nearby open house he represented. He gave us a realistic picture of the current market and delivered more than 12 groups of pre-qualified genuine buyers within the first weekend of listing. A few days later we’re celebrating a strong sale result. No fuss, no stress, a high level of trust and a willingness to extend his reach and network through Bayleys and other companies to help us achieve a wide group of industry peers to get you results swiftly and supper price. We highly recommend Luke Crockford.Brent & Kelly
“We just want to say a huge thanks to Luke for all his hard work with the selling of our parents’ home at auction recently. This was quite a stressful situation for us and Luke with his candidness and sense of humour made it much easier for us. He was highly professional, working with utmost integrity and guiding us throughout the whole process with expertise. We will always continue to endorse Luke 100% as he provided excellent service beyond our expectations and he is quite an exceptional Real Estate Agent. We would highly recommend Luke to anyone wanting a fantastic outcome.”Patel Family
“Luke’s regular contact and attentiveness to neighbourhood activities, along with his energy and enthusiasm made him the natural choice when it came to selling our Grey Lynn home. He was ever helpful, quick to respond and accommodating, making the whole sale process quick and as easy as possible. Luke listened to our wishes and worked effectively on our behalf to achieve a good outcome and guide us through this process. We appreciated his warmth and easy manner and would thoroughly recommend his sales expertise to any potential sellers.”Graham and Shona Matthews
“After much discussion, Roy and I decided to sell our home on Franklin Road. We were unsure about the timing in the market and did not want to go to auction, and Luke said, ‘No worries at all’. With his advice on the marketing and his belief in the property, we achieved a fantastic result after one weekend of open homes. It was the most stress-free transaction we have ever had! He brought us a fabulous unconditional offer, which we were able to happily accept, helping us move on. Luke arrived with a bottle of Dom Perignon and chocolates to make it even more special.”Roy & Helen
"Earlier this year, we underwent a four week marketing campaign with another agency to sell our Grey Lynn property. Unfortunately they were unable to bring us any reasonable offers, the offers we received only barely exceeded what we had paid for it 12 months earlier. Several weeks later we were introduced to Luke, whom after hearing our story assured us that he had the buyers to get us the price we felt it deserved. Initially we were sceptical but within 3 weeks Luke was presenting us with three different offers from three different buyers that far exceeded any of the previous ones. We are extremely grateful to Luke for his hard work, tenacity and perseverance in selling our property for the price we wanted which allowed us to move on with our lives. A truly exceptional result and we would recommend Luke to anyone selling their home."Dr Mark Hotu
“Luke Crockford - Absolutely brilliant! These two words sum up our experience with Luke. Right from the start Luke put in place the best action plan to sell our house. Luke’s sheer energy was outstanding, from the marketing campaign to the delivery of the plan, he was at the forefront, always keeping us informed. Our house was SOLD at the very best price we could have imagined. Bev and I put it down to Luke’s drive and knowledge of the market. If you want the best results you must see Luke. Bev and I cannot say enough about Luke and his team.”Rob Haslett & Bev Cumming
"Luke was the real estate agent who managed the sale of the property on behalf of the Trust Board who owned our offices. Luke would always update the manager on prospective viewings and was mindful of our unique business. Luke also added small personal touches post open homes like leaving the team small treats on their desks. While it was not necessary, it made the process feel inclusive. From the beginning Luke ensured the whole process was kept simple and professional. This was much appreciated by the whole team."Sudha Bhana
“We had been searching for a place in the heated Auckland market for several months and were becoming despondent. Considering we were the purchasers (not the vendors), Luke went the extra mile to ensure both parties were happy with the outcome. He has a great understanding of the market, and went above and beyond our expectations and previous experiences. We would recommend Luke for his communication and negotiation skills, market knowledge…and he’s a genuine Good Guy!”Shelley and Travis
At first it seemed impossible that the negotiation for our slightly unusual and high value purchase would go through. The parties were very far apart and I’m sure any other agent would have thought, ‘this isn’t going to happen, I’ll turn my attention to more likely projects!’ But Luke was patient and went back and forth between us, informing, explaining and advising, and eventually our prices came much closer together and finally – he closed the deal! We are very grateful and rather marvel that he managed to pull it off. Enormous thanks Luke, it’s been a great step for our family.”The Quartermain’s
“A thorough professional, and what’s more important, an effective campaign delivered by Luke and the team, resulted in over 100 visits to the open homes and viewings, a full auction room, and multiple bidders battling it out for our property. Always a good thing for us as the sellers! I’ll be very happy to recommend Luke (and the team) as a top notch agent, straight up and enthusiastic. Most importantly, he achieved the result we were looking for.”Bruce Craig
“I have known Luke for some time through various business relationships and have always enjoyed his enthusiasm and passion for life... Luke’s interpersonal skills are second to none… He is a well-connected and a well-known member of the Ponsonby Community. Cheers Luke - thanks and great work!”Richard Bagnell
Luke is a fantastic agent. He worked tirelessly over a long campaign bringing us more prospective buyers than we could have hoped for. He was there every step of the way making sure the whole selling process ran smoothly. On the night of the auction he brought us enough registered bidders 10 to be exact to make sure of a great price - which far exceeded expectations. His expertise, help and local knowledge doesn't end with the sale but he's there when you need him. If you want the best, look no further than Luke who's trusted expertise will deliver results."Andy & Alex
There’s apparently no limit to the lengths Luke was prepared to go, to make our sale prices stress-free! The prep period available to get our house ready for market was very short, and Luke was shoulder to shoulder with us; his advice was spot-on, and his contacts enormously useful. His communication with potential buyers was respectful but extremely effective, bringing a pre-auction offer and then several more bidders at the brought-forward auction. We really could not have chosen a better agent.Alison