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Covid Traffic Light Guidance  READ HERE

Watch Our Auctions Live

Covid Traffic Light Guidance  READ HERE

Why Sell With Us

Unrivalled experience and understanding of the market

Recent Sales


Book An Appraisal

Are you interested in knowing the value of your property? Please get in touch for a confidential, no obligation appraisal.

The Best Possible Price for every property we sell.

Ray White Damerell Group is one of Auckland's top selling agencies focussed on city fringe properties. We have been in business here for over 20 years and we understand what makes this place and the lifestyle so attractive. We sell more properties throughout greater Ponsonby than anyone else and have a long held reputation for achieving record prices.  We were the first agency to break the $1million, $2million and $4million dollar mark. We achieve these results  by developing a customised marketing strategy geared to you and your property to give you the greatest probability of multiple offers on one day. We work to place buyers in competition with each other- not in competition with you, the vendor. 

“Your property is probably your most valuable asset. When it comes to selling, you will need someone you trust, not just to get you the best price, but to take care of all the details in a professional manner.”

When you choose a salesperson at Ray White Damerell Group, you also get our team of over 30 local experts who work with you and your salesperson to achieve The Best Possible Price. We also have an in-house marketing and campaign team who specialise in designing marketing campaigns specific to you and your property to make sure we communicate all the benefits to the widest audience possible. We are with you every step of the way by providing informative written weekly reports regularly during the term of agency to keep you up to date with buyer enquiries, inspection numbers and most importantly a summary of genuine buyer interest. 

Your property is unique and the way you sell it should be too.

Located in the very heart of hip Ponsonby Central, our auction rooms are a striking space to both buy and sell property. Daniel Coulson has been calling auctions across Auckland and throughout New Zealand for over a decade and is widely recognised as one of the leading auctioneers in both Australia and New Zealand. Having been at the forefront of the competitive residential real estate market throughout multiple market cycles, he is regularly called upon for market analysis and commentary.

'Both vendors and purchasers can choose our company confident in the knowledge that their needs will be met to the highest standards’ Simon Damerell, Company director

We are committed to providing both our vendors and purchasers a highly professional service with the highest ethical standards and legal rigour. The Damerell Group were probably the first real estate company to hire a full-time enrolled solicitor of the High Court to oversee every contractual document, LIM report and other support material to ensure full disclosure of defects to potential purchasers and accuracy of representations. This ensures our sellers can have every confidence that they are protected, as much as is legally feasible, from any come back, legal or financial, post sale.

Our greatest strength is that although part of a large network, our office is locally owned and our systems and focus are specifically tailored to meet the needs and aspirations of our local community members. Every listing is special and unique.


What You Need to Know About Selling

1 February 2016

Presentation Matters

As the home owner, you will know every aspect of your property which you love, but would prospective buyers pick these aspects at a glance?

1 February 2016

Why Auctions Work

‘What does the vendor want?' ‘What do you think its worth?' These are probably the two most frequently asked questions of real estate agents and it is unlikely to elicit a satisfying reply.

8 February 2016

How To Best Market Your Home

Our day to day work confirms that we sell many homes to people right outside of the criteria they describe to us, and also to people who aren't actively seeking a new home.

30 June 2017

Compliance & Contracts

From listing through to settlement, Tom Horrocks makes sure that we do our absolute best to protect the legal interests of both buyers and sellers.

1 February 2017

Home Staging - The Facts

Ray White Ponsonby sits down with three inspirational local home stagers to find out more about their craft.

15 February 2017

Picture This

Ask yourself this – where is the first place a potential buyer sees your property? Wherever it is, their first experience of your property will likely be through a photograph.


What people are saying

The Ponsonby office has been recognised consistently amongst the top 3 Ray White offices in the country, year after year. There are few examples of this level of success within the industry and it is testament to Simon and Gower’s efforts in developing a team of high achievers who are dedicated to exceeding customer expectations.

Vikas Verma-Head of Real Estate & Employment, NZME

Contact Us

If you would like to know more about selling your property or require further information about the local market please get in touch and we will get back to you as soon as possible.